In todayas Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls qconsumer-generated mediaqablogs, social networking pages, message boards, product review sitesaeven a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, NestlAc, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with todayas consumer. From the Hardcover edition.Although ita#39;s unclear how many other Toyota owners have gotten behind her effort, Blake gained an almost ubiquitous presence across key auto forums and blogs, and she a#39;s unusually detailed in her comments about Toyota product quality.
|Title||:||Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000|
|Publisher||:||Crown Business - 2008-07-08|