Sams Teach Yourself Google AdWords in 10 Minutes

Sams Teach Yourself Google AdWords in 10 Minutes

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Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, youa€™ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost! Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information Plain English definitions explain new terms 10 minutes is all you need to learn how toa€b Identify goals, target markets, and demographics Create your AdWords account and publish your first test ads Write great ads and continually improve your copy Schedule ads for the right times of day, days of the week, holidays, and seasons Master AdWordsa€™ tools for managing accounts, bids, keywords, and ads Choose, fine-tune, and optimize keywords Use AdWords to complement organic search engine optimization (SEO) campaigns Use geotargeting and other advanced techniques Profit from AdWordsa€™ suggestionsa€“and know when to ignore them Utilize AdWords reporting to improve your adsa€™ profitability Control spending, manage cash flow, and reduce costs without impacting results Troubleshoot your AdWords campaignsThe steps will be similar to those described here. However, I recommend that you create a new Gmail account, specifically for your business, as described here. 1. If you are not already signed in to a Gmail account, the Welcome to Gmail pageanbsp;...

Title:Sams Teach Yourself Google AdWords in 10 Minutes
Author:Bud E. Smith
Publisher:Pearson Education - 2011-01-13


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