Rural Marketing: Text and Cases provides a comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that inBank deposits All the commercial banks offer savings accounts and fixed deposit schemes. They are promoted through ... The State Bank of India (SBI) has started a zero-balance bank account programme for villagers. Called the SBI Tinyanbsp;...
|Title||:||Rural Marketing: Text and Cases|
|Publisher||:||Pearson Education India -|