Rural Marketing

Rural Marketing

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Hero Honda overcame the problem of setting up permanent service centrers in the multitude of rural locations by ... it is a practice to use ash instead of detergent in order to wash utensils and the devotees objected the very idea of using the religious place for commercial purpose. ... Therefore, the organisation has to be doubly sure and must pilot test the campaigns, which were successful in one areaanbsp;...

Title:Rural Marketing
Author:Balram Dogra
Publisher:Tata McGraw-Hill Education - 2010


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