The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.A special focus will define the core concept of relationship and then provide an integrated relationship marketing framework. ... The American approach is rooted in both services marketing and business-to-business marketing streams. ... Gummerson (1999) have gone beyond simple supplieracustomer interactions or the supplieracustomeracompetitor triangle to consider marketing relationships as beinganbsp;...
|Title||:||Routledge Handbook of Sport Management|
|Author||:||Leigh Robinson, Packianathan Chelladurai, Guillaume Bodet, Paul Downward|
|Publisher||:||Routledge - 2013-03-01|