This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.Marketing Management will soon be published in the 14th edition; Principles of Marketing in the 13th edition; Marketing: An Introduction in the 9th edition; and Strategic Marketing for Nonprofit Organizations in the 5th edition. I hope that my theories on ... And a Russian professor named Alexander Repiev wrote a critical article a#39;a#39;Kotler and the Kotleroidsa#39;a#39; (Repiev, 2009). I guess I am lucky to escape withanbsp;...
|Title||:||Review of Marketing Research|
|Author||:||Naresh K. Malhotra|
|Publisher||:||Emerald Group Publishing - 2011|