Return on Ideas

Return on Ideas

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Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, a€˜rocketinga€™, to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, PaG, Danone, Amex and Ben a Jerrya€™s a€“ as well as unconventional sources such as theatre and comedy.A Practical Guide to Making Innovation Pay David Nichols ... If there ever was a company destined to own a whole new category it was Sony and portable digital music players. They owned the worlda#39;s leading brand in the portable music market, Walkman; they also had all the technological expertise in storage, file formatting, user interface ... developing their own software (not their strong suit) and building it around their own proprietary file format, ATRAC a€“ not the common MP3 format.

Title:Return on Ideas
Author:David Nichols
Publisher:John Wiley & Sons - 2008-05-23


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