With crisp and insightful contributions from 47 of the worldas leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of aradio frequency identificationa (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.University ofMuenster, Germany Manfred Krafft holds the Chair of Marketing at the University of Muenster, Germany. ... Manfred received his PhD from the University of Kiel. ... He has also taught in the graduate business schools of Chicago, Duke, Washington-St. Louis, Vanderbilt, Rutgers, and Columbia Universities.
|Title||:||Retailing in the 21st Century|
|Author||:||Manfred Krafft, Murali K. Mantrala|
|Publisher||:||Springer Science & Business Media - 2009-12-17|