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Full-color, completely current, and packed with practical applications, the Eighth Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne, Lusch, and Carver bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style enlivened by full-color pictures and illustrations. RETAILING emphasizes the impact of technology and the Internet, as well as giving solid coverage to international topics and issues unique to service providers. The text also includes a thorough, integrated study guide with review questions, writing and speaking exercises, cases covering diverse retail operations, a computer spreadsheet case, and more. In addition, Planning Your Own Retail Business exercises focus on problems small business managers and owners face in day-to-day operations, helping students appreciate the financial impact of retail decisions. This engaging, reader-friendly text vividly illustrates how fun, exciting, challenging, and rewarding a career in retailing can be, even while helping students hone their skills and creativity to stay ahead of the competition and navigate an ever-changing economic environment. Available with InfoTrac Student Collections Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Use the Internet to see if you can get a better deal than the traditional auto retailers offer. ... You can see a picture of the Ford Focus and find out how it compares with competitors like the Chevrolet Cruze in such key areas as trunk space, fuel economy, and ... Suppose you decide on the four-door Titanium Model because you really want 17aquot; sport aluminum wheels and the SYNC voice- activated system.

Author:Patrick Dunne, Robert Lusch, James Carver
Publisher:Cengage Learning - 2013-01-17


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