Retailing and the Language of Goods, 1550–1820

Retailing and the Language of Goods, 1550–1820

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In this book the author explores the various meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood. The first half of the book focuses on these labels and on mercantile language more broadly; how it was used in trade and how lexicographers and others approached what, for them, were new vocabularies. In the second half, the author turns to the goods themselves, and their relationships with terms such as a€˜luxurya€™, a€˜choicea€™ and a€˜lovea€™; terms that were used as descriptors in marketing goods. The language of objects is a subject of ongoing interest and the study of consumables opens up new ways of looking at the everyday language of the early modern period as well as the experiences of trade and consumption for both merchant and consumer.conclusion in april 2012 a review in the Guardian newspaper caught my eye. it concerned an exhibition of the work of ... or the credit card, which did.2 the handbags and their contents also called to mind one of the other ideas discussed in myanbsp;...

Title:Retailing and the Language of Goods, 1550–1820
Author:Nancy Cox
Publisher:Ashgate Publishing, Ltd. - 2015-03-28


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