Retail Marketing and Branding

Retail Marketing and Branding

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Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chaptersCONTRIBUTORS Francesco Banfi, Paris Reinhold Barchet, DuIˆsseldorf Dr. Thomas Bauer, Munich Gabriele Bavagnoli, Milan Rishi Bhandari, Chicago Adam Bird, Munich Jochen BApringer, DuIˆsseldorf Dr. Peter Breuer, Cologne Dr. Benjamin Brudler, ...

Title:Retail Marketing and Branding
Author:Jesko Perrey, Dennis Spillecke
Publisher:John Wiley & Sons - 2013-01-02


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