Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chaptersCONTRIBUTORS Francesco Banfi, Paris Reinhold Barchet, DuIsseldorf Dr. Thomas Bauer, Munich Gabriele Bavagnoli, Milan Rishi Bhandari, Chicago Adam Bird, Munich Jochen BApringer, DuIsseldorf Dr. Peter Breuer, Cologne Dr. Benjamin Brudler, ...
|Title||:||Retail Marketing and Branding|
|Author||:||Jesko Perrey, Dennis Spillecke|
|Publisher||:||John Wiley & Sons - 2013-01-02|