Retail Buying

Retail Buying

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Retail Buying: From Basics to Fashion, 4th Edition is a comprehensive text that provides students with the skills and savvy needed to become successful buyers in all areas of retail. With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offer readers the opportunity to apply these skills as they would in a professional environment.Smart cars have earned acceptable safety ratings in Europe based on their stiff frame and features such as extra air bags. ... the economy tanked, and there has been a prolifera- tion of small car competitorsa¬Ä¬ĒHonda Fit, Nissan Versa, Ford Fiesta, and Toyota Yaris. In 2011, after years of declining sales, Penske Automotive Group announced plans to relinquish distribution of smart cars in the United Statesanbsp;...

Title:Retail Buying
Author:Richard Clodfelter
Publisher:A&C Black - 2012-07-17


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