Recycling and Redesigning Logos

Recycling and Redesigning Logos

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This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.O0 Cfi LOGOS RECYCLING aamp; REDSIGNING CASE STUDY Mohawk Via Paper Weight DESIGN: ADAMSMORIOKA BEVERLY HILLS a€œSOMETIMES, ... Simplifying the mark and putting it at the center of the Via world was part of the solution, aquot; Adams says. ... The Mohawk Via operatora#39;s manual is among a€œthe most comprehensive paper promotions out there, aquot; notes Sean Adams of AdamsMorioka. it providesanbsp;...

Title:Recycling and Redesigning Logos
Author:Michael Hodgson
Publisher:Rockport Publishers - 2010-09-01


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