qRecreation, Event, and Tourism Businessesq uncovers the keys to business success in the commercial recreation, event and tourism sector. The book provides a practical overview of the field. Readers will find discussions of the business planning process, industry-specific concepts and content, and contemporary operations and management practices.Marketing begins with the products you offer but further includes how best to communicate or promote your services, their pricing, and the places youa#39;ll sell the products. The marketing mix consists of four components: product, price, place, andanbsp;...
|Title||:||Recreation, Event, and Tourism Businesses|
|Author||:||Robert E. Pfister, Patrick T. Tierney|
|Publisher||:||Human Kinetics - 2009|