Range Rover - The Creators of an Icon

Range Rover - The Creators of an Icon

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Origins and history of the Range Rover marque, design and development of early models plus market research in Europe, Africa and the USA. A personal memoir by, author, Graham Bannock, of his time with the Rover Company in the late 1950s and the 1960s, which was the time the Range Rover was under development. Contents: Introduction; The Pearl in the Oyster: Origins of the Range Rover; Earlier History; How it was: Solihull in the 1960s; Across Africa: I The Sudan; Across Africa: II Ethiopia: Travels in North America, Europe and Africa; Renaissance - Appendix I: Rover's Finances by Graham Bannock and Alan Doran; Appendix II: Rover Gas Turbines by Graham Bannock and James Taylor; Appendix III - Internal memoranda; Bibliography.AŠWhen I left Rover to join Ford (later Ford of Europe) where research budgets were much larger, I was able to use product clinics in which respondents could see and sit in prototypes or mock-ups of new models. To test the effects of advertisinganbsp;...

Title:Range Rover - The Creators of an Icon
Author:Graham Bannock
Publisher:Brooklands Books - 2014-10-01


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