Raising Entrepreneurial Capital guides the reader through the stages of successfully financing a business. The book proceeds from a basic level of business knowledge, assuming that the reader understands simple financial statements, has selected a specific business, and knows how to write a business plan. It provides a broad summary of the subjects that people typically research, such as qHow should your company position itself to attract private equity investment?q and qWhat steps can you take to improve your company's marketability?q Much has changed since the book was first published, and this second edition places effects of the global recession in the context of entrepreneurship, including the debt vs. equity decision, the options available to smaller businesses, and the considerations that lead to rapid growth, including venture capital, IPOs, angels, and incubators. Unlike other books of the genre, Raising Entrepreneurial Capital includes several chapters on worldwide variations in forms and availability of pre-seed capital, incubators, and the business plans they create, with case studies from Europe, Latin America, and the Pacific Rim. Combines solid theory with a practitioner's experience and insights Case studies illustrate theory throughout the book Updated to reflect the realities of the global economic recessionMcDonalda#39;s chooses franchise locations and franchisees independently, and franchisees must be willing to relocate to where McDonalda#39;s has ... of the business, from exactly how many seconds the French fries cook to the precise words the employees use when addressing customers. ... The core of McDonalda#39;s business success is the strict adherence to QSCV: quality, service, cleanliness, and value.
|Title||:||Raising Entrepreneurial Capital|
|Author||:||John B. Vinturella, Suzanne M. Erickson|
|Publisher||:||Newnes - 2013-01-16|