Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. Following qHow to achieve excellence in Stakeholder Managementq, which included case studies from reputable companies, the present volume goes beyond explaining theoretical constructs. Success stories from a wide range of sectors and regions are analyzed in depth in order to illustrate how Stakeholder Management can be tailored to each unique situation. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality. These business cases are complemented by articles on the Balanced Scorecard as well as the link between customer satisfaction and business success.1egative experiences with their operator such as billing errors, signal problems, and quality of service do not have such an impact ... can also help us to see the impact of some of the bigger PR issues, such as the price increases of T-Mobile.
|Title||:||Putting Stakeholder Management into Practice|
|Author||:||Margit Huber, Joachim Scharioth, Martina Pallas|
|Publisher||:||Springer Science & Business Media - 2008-02-28|