Public relations and community

Public relations and community

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qThis slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community. By approaching public relations from this broader perspective both the needs of the client and the community are served. Implicit in this theory is that a closer-knit community will retain more traditional family-based values and therefore comprise a more stable and appreciative economic unit for one's client.q Canadian Journal of CommunicationDoug Newsom and Alan Scott, This is PR: The Realities of Public Relations, 3rd ed. (Belmont, Calif.: Wadsworth Publishing Co., 1985), pp. 28-29. 2. Ibid., pp. 27- 28. 3. Scott M. Cutlip, Allen H. Center, and Glen M. Broom, Effective Publicanbsp;...

Title:Public relations and community
Author:Dean Kruckeberg, Kenneth Starck
Publisher:Praeger Publishers - 1988-05-23


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