My focus in this dissertation is on the ways the pursuit of energy efficiency improvements for domestic refrigerators intersects with and sometimes reinforces escalating demand for energy. My research suggests that the practice of pursuing energy efficiency improvements in refrigerators subordinates the issue of refrigerator energy consumption---what factors influence it, how and why it fluctuated historically, how to take it seriously---in pursuit of increased sales. The a priori assumption that consumers desire certain styles of refrigerator has become a compulsion to trade up. In evaluating the results of energy policies celebrating technical achievements without paying attention to the social dynamics which these regulations encounter is insufficient.This simple first-order decision rule corresponds to a list of traits describing refrigerators in the old and outmoded category, ... culled from a 1962 sales guide Source: Electrical Merchandising WeekMaamp;r 26, 1962 Old refrigerator, manual defrost, anbsp;...
|Title||:||Public Policies, Private Choices: Consumer Desire and the Practice of Energy Efficiency|
|Author||:||Reuben Alexander Deumling|
|Publisher||:||ProQuest - 2008|