Promoting Nonprofit Organizations

Promoting Nonprofit Organizations

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Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofita€™s reputation. The ways in which businesses a€“ both for-profit and not-for-profit a€“ communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.Cutlip aamp; Centera#39;s Effective Public Relations (11th ed.). NewYork: Pearson Education, 2013. Bryson, John M.Strategic Planning for Public and Nonprofit Organizations (3rd ed.). San Francisco: John Wileyaamp; Sons, 2004. Burke, DonaldJ ., and Caryanbsp;...

Title:Promoting Nonprofit Organizations
Author:Ruth Ellen Kinzey
Publisher:Routledge - 2013-08-21


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