Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofitas reputation. The ways in which businesses a both for-profit and not-for-profit a communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.Cutlip aamp; Centera#39;s Effective Public Relations (11th ed.). NewYork: Pearson Education, 2013. Bryson, John M.Strategic Planning for Public and Nonprofit Organizations (3rd ed.). San Francisco: John Wileyaamp; Sons, 2004. Burke, DonaldJ ., and Caryanbsp;...
|Title||:||Promoting Nonprofit Organizations|
|Author||:||Ruth Ellen Kinzey|
|Publisher||:||Routledge - 2013-08-21|