Profitable product management

Profitable product management

4.11 - 1251 ratings - Source

However, even if the Marketing Director has direct line authority he is not likely to get total commitment from them by ... of all possible market data, from the broad usage of the a#39;product life cyclea#39; concept to an extrapolation of existing trends;anbsp;...

Title:Profitable product management
Author:John Ward (MInstM.), Institute of Marketing
Publisher:Heinemann Educational Books - 1984


You Must CONTINUE and create a free account to access unlimited downloads & streaming