However, even if the Marketing Director has direct line authority he is not likely to get total commitment from them by ... of all possible market data, from the broad usage of the a#39;product life cyclea#39; concept to an extrapolation of existing trends;anbsp;...
|Title||:||Profitable product management|
|Author||:||John Ward (MInstM.), Institute of Marketing|
|Publisher||:||Heinemann Educational Books - 1984|