Product Management in India

Product Management in India

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Customer service and customer orientation were given a back seat. This resulted in a ... market for more than a decade. The launch of Marutia#39;s models a€” primarily the 800 a€” tripled car sales from 62, 500 in 1984-85 to 178, 500 in 1989-1990anbsp;...

Title:Product Management in India
Author:Ramanuj Majumdar
Publisher:PHI Learning Pvt. Ltd. - 2004-08-01


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