Now you can introduce purchasing, operations, and logistics with a strong supply chain management focus found in the latest edition of Wisner/Tan/Leongas PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH. This unique new third edition presents extensive content you wonat find covered in other books. The authorsa expansive approach helps you guide students through the management stages of each supply chain activity while addressing real-world concerns related to the global supply chain. With this edition, you can follow the natural flow through the supply chain with one of the most balanced supply chain management approaches available. Well-organized chapters demonstrate the practical applications of supply chain management in todayas workplace while intriguing profiles throughout the text build on topics to reinforce learning. Numerous new cases in this edition expand upon the previous editionas 22 cases. A wealth of engaging and interactive learning features in each chapter are now updated and revised. Supply Chain Management in Action opening features, e-Business Connections, and Global Perspectives combine with abundant real-world business examples to ensure that PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH, 3E covers todayas most important contemporary supply issues in depth. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.36 L.L. Bean (Maine)anamed best in customer service for 2010by BusinessWeek magazine and ... 37 Cox Communications (Georgia)awinner of 2009 J.D. Powers and Associates residential telephone customer satisfaction study.
|Title||:||Principles of Supply Chain Management: A Balanced Approach|
|Author||:||Joel Wisner, Keah-Choon Tan, G. Leong|
|Publisher||:||Cengage Learning - 2011-02-16|