Principles of Marketing' 2008 Ed.

Principles of Marketing' 2008 Ed.

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These price steps should take into account cost differences among the product, customer evaluations of varying features and competitor ... Recently, the Honda Accord buyers were offered pricing options if they were going to pay in cash.

Title:Principles of Marketing' 2008 Ed.
Author:Young, Et Al
Publisher:Rex Bookstore, Inc. -


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