Principles of Customer Relationship Management

Principles of Customer Relationship Management

4.11 - 1251 ratings - Source

The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.Postal processing utilizes information provided by the United States Postal Service (USPS) to ensure that the customer or ... In the United States, when a person moves, they usually fill out an Address Change Request Form the post officeanbsp;...

Title:Principles of Customer Relationship Management
Author:Roger Joseph Baran, Robert J. Galka, Daniel P. Strunk
Publisher:Cengage Learning - 2008


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