Predictive Marketing

Predictive Marketing

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Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness. In reality most marketers still practice one-size-fits-all marketing. Predictive analytics can finally make personalized marketing a reality a€“ by making it easy and automated. Predictive marketing is for the first time accessible to all marketers, not just to those at large corporations. In fact, many smaller organizations are leap-frogging their larger counterparts with innovative programs. This book will offer marketers in organizations large and small a great primer of a€œpredictive analytics for marketersa€ as well as practical tips and strategies to get started immediately. The book will feature many success stories from across the customer lifecycle: how to use machine-learning technologies to improve customer acquisition, customer growth and how to identify and re-engage customers at risk or lapsed customers.... such as pre-owned promotional and trade programs, exclusive midnight launch deals, consumer electronics specials, ... feet of video gaming excitement and innovation, customers experienced the features of the new Microsoft Xbox Oneanbsp;...

Title:Predictive Marketing
Author:Omer Artun, Dominique Levin
Publisher:John Wiley & Sons - 2015-08-24


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