Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They donat deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isnat. Predictable Magic presents a complete design process for making the amagica happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work a in case studies from some of the worldas top companies, including Sprint, Medtronic, Amana, and Hyundai. Youall see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely abeautifula), to build products that powerfully connect with peopleab touch themab move them... time and again.To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isnat. Predictable Magic presents a complete design process for making the amagica happen -- over and over again.
|Author||:||Deepa Prahalad, Ravi Sawhney|
|Publisher||:||Pearson Prentice Hall - 2010-07-19|