PR news casebook

PR news casebook

4.11 - 1251 ratings - Source

In March of 1971, Chrysler announced that Byron J. Nichols, Vice President- Consumer Affairs, would be Chryslera#39;s ombudsman, in which ... The plan was introduced in June of 1 970 at Chryslera#39;s Dodge Division in Cleveland. Its first phase was a regional experiment for handling all customer service complaints within three days. ... A request to aquot;Be sure to include your phone numberaquot; was included.

Title:PR news casebook
Author:David P. Bianco
Publisher:Gale / Cengage Learning - 1945


You Must CONTINUE and create a free account to access unlimited downloads & streaming