Whether youare just starting out and want to test the viability of your business, or youare an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. Theyare a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, youall find: Planning your pop-up venture - whether itas a shop, studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out the legalities. Fixing up and fitting out your space on a budget. Pulling in the punters - advertising and marketing your pop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints from experienced pop-up people!Packed with case studies, tips and expert advice, this book is your total hands-on guide to all things pop up.
|Title||:||Pop-Up Business For Dummies|
|Publisher||:||John Wiley & Sons - 2012-09-27|