Pop-Up Business For Dummies

Pop-Up Business For Dummies

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Whether youa€™re just starting out and want to test the viability of your business, or youa€™re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. Theya€™re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, youa€™ll find: Planning your pop-up venture - whether ita€™s a shop, studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out the legalities. Fixing up and fitting out your space on a budget. Pulling in the punters - advertising and marketing your pop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints from experienced pop-up people!Packed with case studies, tips and expert advice, this book is your total hands-on guide to all things pop up.

Title:Pop-Up Business For Dummies
Author:Dan Thompson
Publisher:John Wiley & Sons - 2012-09-27


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