Policy and Marketing Strategies for Digital Media

Policy and Marketing Strategies for Digital Media

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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital mediaa€™s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.Dell has built its reputation on direct sales delivery to the end consumer combined with strong customer support ... Samsung Electronics has aggressively invested in product and process technology so that it can beat its competitors to marketanbsp;...

Title:Policy and Marketing Strategies for Digital Media
Author:Yu-li Liu, Robert G. Picard
Publisher:Routledge - 2014-04-16


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