Pharmacy Management, Leadership, Marketing, and Finance

Pharmacy Management, Leadership, Marketing, and Finance

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The Second Edition Of The Award-Winning Pharmacy Management, Leadership, Marketing, And Finance Has Been Updated To Make This Quality Textbook An Even More Integral Resource For Your Pharmacy Management Course. All Previous Chapters Have Been Updated And Multiple New Chapters Have Been Added Including a€œQuality Improvement, a€ a€œThe Basics Of Managing Risk, a€ a€œInsurance Fundamentals, a€ a€œIntegrating Pharmacoeconomic Principles And Pharmacy Management, a€ And a€œDeveloping And Evaluating Clinical Pharmacy Services.a€ Chapters Continue To Be Written In A Concise And Reader-Friendly Style, Facilitating A Deeper Level Of Understanding Of Essential Leadership And Management Concepts. The Updated Content Has Been Designed With The Next Generation Of Pharmacists In Mind And To Prepare Them Using An Integration Of Knowledge, Skills, Attitudes, And Values. This Includes New In-Text Features, Such As The Management Challenge Found At The End Of Each Chapter, And Online Self-Assessment Questions And Answers. With An Easy-To-Read And Colorful New Layout, Engaging Pedagogical Features, And Online Tools And Resources For Both Students And Instructors, This New Edition Has Everything Needed To Provide A Complete And Enriched Learning Experience. Instructor Resources Lesson Plans Powerpoint Presetnations Sample Syllabus Answers To End Of Chapter Questions Case Studies Test Bank Student Companion Website Includes: Self-Assessment Questions Interactive Glossary Crossword Puzzles Flashcards Web Links To Additional Learning MaterialsSavvy pharmacist managers conduct market research and complete a market analysis before moving into new market segments. According to the AMA, a€œ Marketing research is the function that links the consumer, customer, and public to theanbsp;...

Title:Pharmacy Management, Leadership, Marketing, and Finance
Author:Marie A. Chisholm-Burns, Allison M. Vaillancourt, Marv Shepherd
Publisher:Jones & Bartlett Publishers - 2014


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