Perspectives on Branding

Perspectives on Branding

4.11 - 1251 ratings - Source

Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a dService excellence (or failure) is not limited to, for example, a single phone interaction. ... story oftena€”is that a few years ago, when I was leasing a BMW X3 SUV, my headlight blew out at 49, 970 milesa€”30 miles before my warranty expired.

Title:Perspectives on Branding
Author:David D. Busch
Publisher:Cengage Learning - 2014-05-14


You Must CONTINUE and create a free account to access unlimited downloads & streaming