Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a dService excellence (or failure) is not limited to, for example, a single phone interaction. ... story oftenais that a few years ago, when I was leasing a BMW X3 SUV, my headlight blew out at 49, 970 milesa30 miles before my warranty expired.
|Title||:||Perspectives on Branding|
|Author||:||David D. Busch|
|Publisher||:||Cengage Learning - 2014-05-14|