The Wall Street Journal and BusinessWeek bestseller-fully revised and updated The old clichAc is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in-and then overdelivered to keep them. Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.Another company might well have decided to fix the problem on the fly, continuing production, shipping the cars, and replacing the defective parts at the dealerships. But Lexus ... From its original LS 400 model, Lexus has grown to an eight-model line that ranges from quietly luxurious to ... In 2006, Lexus introduced the RX 400h, the worlda#39;s first luxury-hybrid SUV powered by gasoline-electric technology.
|Title||:||Overpromise and Overdeliver (Revised Edition)|
|Publisher||:||Penguin - 2009-04-30|