Ralph FA¼rderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing.Interior Equipment: Audio systems (incl. radio/CD, antenna, speaker diversity), electric sun blind rear, headrests rear, multi function ... Exterior Equipment: Heat absorbing screens, integrated fog lamps, power mirror, sunroof (electric, manual, glass). ... C 180, followed by the BMW 316i, the Ford Mondeo 1.8, the Opel Figure 3.6: Benchmarking of Customer Specific Supply Car models hp 96 CHAPTER 3.
|Title||:||Option and Component Bundling under Demand Risk|
|Publisher||:||Springer-Verlag - 2013-11-21|