qBill Carmody has collected more useful information about online promotions than anyone, ever. We made this stuff up as we went along. Bill wrote it down. I can't imagine someone even considering doing an online sweepstakes or game of skill without reading this book first.q -Seth Godin, creator of the world's first online promotion (in 1989) Author of qPurple Cowq and qFree Prize Insideq qEffective promotions drive sales Knowledge about promotions is money. Bill Carmody shows you how online promotions can integrate your marketing efforts and measure their effectiveness. He offers a bag full of practical and strategic tips that will change the way you approach the www.promotions space.q - Tim Sanders, author of qLove is the Killer App: How to Win Business and Influence Friendsq and Leadership Coach at Yahoo! Inc.A good example would be that rolling a pair of dice is a game of chance, while playing chess is a game of skill. ... At the end of a 6-week promotional period, you end up with 12 consumers who are able to beat the computer. ... Earlier in this chapter, we discussed trivia questions as part of qualified entry sweepstakes.
|Publisher||:||Bill Carmody - 2004-05-01|