This manual provides advice on creating a successful on-line marketing programme. It shows how to enhance your marketing and build customer loyalty with services only available on-line, such as support centres and electronic mail. Other features of the text include: tips and hints on how to use on-line services to strengthen customer relations by keeping in contact; real-life case studies on company promotion of their products on-line; a guide to the do's and don'ts of on-line etiquette; and a look at the future of on-line marketing.0 Theme song. As the program loads, you hear the Forrest Gump theme song. This is the first indication that this is no ordinary advertisement online. It involves hearing. The more senses you appeal to, the more interesting it is to consumersanbsp;...
|Title||:||Online Marketing Handbook|
|Author||:||Daniel S. Janal|
|Publisher||:||Van Nostrand Reinhold Company - 1995|