Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.Lilia Boujbel, PhD, has been a professor and researcher in marketing at the University of Quebec in Montreal (UQAM, Canada) since 2009. She holds a PhD in business administration from HEC Montreal (Canada). Her main researchanbsp;...
|Title||:||Online Consumer Behavior|
|Author||:||Angeline G. Close|
|Publisher||:||Routledge - 2012-05-04|