qWe Bring Good Things to Lifeq qItas Not TV, Itas HBOq qVisa: Itas Everywhere You Want to Beq These arenat just advertising slogans; theyare game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.If you askFred Smith aboutallthis, he sees the insightpart as obvious, a nifty pieceof what author RosabethMoss Kauter calls akaleidoscopic thinkingaagetting ideas from everywhere, in pilot lounges, inthe Marine Corps, in economics texts, anbsp;...
|Title||:||One Great Insight Is Worth a Thousand Good Ideas|
|Publisher||:||Penguin - 2006-10-03|