Offensive Marketing

Offensive Marketing

4.11 - 1251 ratings - Source

A resource for all marketing students and professionals interested in achievable strategies and profitable marketing, this title serves as a practical, leading-edge guide to five key principles of effective marketing.Simultaneously, Harley Davidson management engaged in one of the first and most comprehensive efforts to copy ... The Harley Davidson Owners Group, HOG, gives Harley owners a chance to get together in a company-sponsoredanbsp;...

Title:Offensive Marketing
Author:J. Hugh Davidson, Warren J. Keegan, Elyse Arno Brill
Publisher:Routledge - 2004


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