This book includes over 30 real-life, up-to-date, award-winning case studies in scientific fields such as biotechnology, biomedicine, high-tech engineering and information technology. The case studies are arranged in modules that track the typical life cycle of creating and growing a new venture, which presents a comprehensive picture of entrepreneurial activities. The text is written in a language and style that managers will appreciate.History. of. adidas: 1920a2001. It all began in 1920, when Adolph aAdia Dassler and his brother Rudolph made their first shoes in Herzogenaurach, a small village in the south of Germany. ... In 1972 Nike entered the American market with low-quality, fashionable leisurewear targeting teenagers. ... a stunning turnaround for the company and initiated adidasa#39; flotation on the stock market in November 1995.
|Title||:||Nurturing Science-based Ventures|
|Author||:||Ralf W. Seifert, Benoît F. Leleux, Christopher L. Tucci|
|Publisher||:||Springer Science & Business Media - 2008-01-25|