Nurturing Science-based Ventures

Nurturing Science-based Ventures

4.11 - 1251 ratings - Source

This book includes over 30 real-life, up-to-date, award-winning case studies in scientific fields such as biotechnology, biomedicine, high-tech engineering and information technology. The case studies are arranged in modules that track the typical life cycle of creating and growing a new venture, which presents a comprehensive picture of entrepreneurial activities. The text is written in a language and style that managers will appreciate.History. of. adidas: 1920a€“2001. It all began in 1920, when Adolph a€œAdia€ Dassler and his brother Rudolph made their first shoes in Herzogenaurach, a small village in the south of Germany. ... In 1972 Nike entered the American market with low-quality, fashionable leisurewear targeting teenagers. ... a stunning turnaround for the company and initiated adidasa#39; flotation on the stock market in November 1995.

Title:Nurturing Science-based Ventures
Author:Ralf W. Seifert, Benoît F. Leleux, Christopher L. Tucci
Publisher:Springer Science & Business Media - 2008-01-25


You Must CONTINUE and create a free account to access unlimited downloads & streaming