Nonprofit Marketing: Tools And Techniques Presents A Series Of 35 Essential Marketing Tools And Demonstrates Their Application In The Nonprofit Sector, Referencing Myriad Diverse Entities, Including Zoological Parks, Planetariums, Theater Companies, Medical Clinics, Workforce Development Centers, Food Banks, And More. Ideal For Undergraduate And Graduate Courses In Nonprofit Marketing, Promotion, Fundraising, And Related Courses, The Text Covers A Broad Spectrum Of Topics, Including Product Development And Portfolio Analysis, Branding And Identity Management, Target Marketing, Consumer Behavior And Product Promotions, Environmental Analysis And Competitive Assessment, And Marketing Management, Strategy, And Planning. Each Chapter Focuses On A Specific Marketing Tool And Can Be Read As A Stand-Alone Presentation Of The Topic. Instructor Resources: Instructor's Manual, Powerpoints, TestbankSegment-by-Segment Invasion Plan depicting current and future market segments, 117a119 diagram of, 118 learning ... 79a82 social forces, PEST Analysis of, 179a181 social marketing, 275 SWOT Analysis diagram of, 184 introduction, anbsp;...
|Author||:||John L. Fortenberry|
|Publisher||:||Jones & Bartlett Publishers - 2012-03-29|