No Money Marketing

No Money Marketing

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As the real and virtual worlds have fused seamlessly, the playing field for businesses has been leveled, enabling the marketing and delivery of products and services from anywhere on the map irrespective of size, scale and location. Hence, freed from geographical, financial and demographic limitations, upstart companies can sell their wares and build their brands, outsmarting the giants.Designed to arm such Davids against Goliaths, No Money Marketing shows how an emerging brand can spot and tap into its marketing ecosystem of all stakeholders, and compete successfully with established brands for market share and mind share of consumers.Koo, the chairman of Hyundai wanted YS Kim, the managing director of Hyundai Motor India and BVR Subbu, ... team back in Korea and decided to launch a whole new compact car for Indiaa€”the Santro, based on Hyundaia#39;s Atos platform.

Title:No Money Marketing
Author:Jessie Paul
Publisher:Tata McGraw-Hill Education - 2009


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