This book shares proven, qon-the-groundq insights for building qBase of the Pyramidq businesses that really are sustainable and green, will help alleviate social ills, and can scale to significant size and profitability. Its qsecond-generationq techniques reflect crucial lessons learned by qBoPq pioneers: lessons that dramatically increase the likelihood of success.Godrej partnered with their customers to grow the local economy and help people afford refrigerators. ... Apple explored creating a repair shop, a shop- inshops in mass retailers, and a variety of models for pricing ... Apple started with iTunes as a modest app on a Macintosh and then followed with the iPod, iTunes that sold music by the song, their own retail channel, and services like the Genius Bar.
|Title||:||Next Generation Business Strategies for the Base of the Pyramid|
|Author||:||Ted London, Stuart L. Hart|
|Publisher||:||FT Press - 2011|