Inhaltsangabe:Abstract: Internet. Broadband access. Mobile telephony. Fixed telephony. TV. Google. Yahoo!. Social networks. Mobile network operators. Telecommunication operators. Media conglomerates. Citizen media. All these terms have always been traditionally considered independent, but nowadays the interrelations among all of them happen more often and are becoming deeper: a new global scenario is being defined, in which communications, entertainment and information are converging, being provided by global conglomerates in our PCs, TVs and mobile devices. Nowadays technology advances will soon enable to provide users with the best internet experience on the go . Services hosts, access providers, vendors, media owners and online players now realize that the barriers that traditionally have separated their markets dilute, bringing them all in a common-global market. Internet business models have now to converge with traditional structures and merges and acquisitions happen to reach competitive positions in foreign markets. The paradigm of internet will influence and change the most popular services as they are currently known. Fixed communication providers already suffer a loose of voice revenues in favor of the cheapest online communication. Mobile operators are facing now the same situations and find themselves on a delicate strategic situation: with VoIP nearing a competitive QoS, voice along doesn t seem to be for a long time enough as unique revenue source... Even watching TV will be soon an enriched personalized experience through the new IP end2end platforms. Will the online players be the ones successfully accomplishing a vertical expansion of their business? How will the mobile operators react? Which will be the paper of the network access providers? What about the media and content? How will all that affect the customers? In this document will be described the nowadays situation on the different markets involved in the converging scenario, and how the respective players situate themselves strategically. An initial global point of view will be followed by the definition of strategies and trends of each of them independently, and the determination of the merging points and relations among them. The effort will be focus firstly on offering recommendations and comparisons concerning specific environments. Step by step the basis of the competition environment in the converging market will be defined, offering a strategic map of the involved players. The last chapter will concretize particular propositions of action for the mobile network operators to strategically face their strengths and weaknesses in the defined scenario. Inhaltsverzeichnis:Table of Contents: 0.INDEX1 1.GENERAL INFORMATION5 1.1INTRODUCTION5 1.2LIST OF FIGURES6 1.3LIST OF TABLES8 2.INTERNET9 2.1GENERAL CONSIDERATIONS9 2.1.1INCREASING NUMBER OF USERS10 2.1.2INCREASING BROADBAND ACCESS TO THE INTERNET12 2.1.3HIGH RATES OF MEDIA CONSUMPTION13 2.1.4ARRIVAL OF THE NEXT INTERNET PARADIGM: WEB 2.013 2.2E-MAIL20 2.2.1GENERAL ANALYSIS20 2.2.2CONCLUSIONS23 2.2.3GOOGLE AND YAHOO! COMPARISON24 2.3MEDIA ONLINE: THE SECOND DIGITAL WAVE25 2.3.1VIDEO ONLINE: VIDEO PORTALS28 18.104.22.168General analysis28 22.214.171.124Conclusions30 126.96.36.199Google and Yahoo! comparison31 2.3.2GETTING INTO THE LIVING ROOM: TV ONLINE34 188.8.131.52General analysis34 184.108.40.206TELCOS, CABLE AND SATELLITE OPERATORS40 220.127.116.11ONLINE PLAYERS47 18.104.22.168.1General analysis47 22.214.171.124.2Google and Yahoo! comparison52 126.96.36.199.3Conclusions53 188.8.131.52MEDIA CONGLOMERATES54 184.108.40.206GLOBAL IPTV MARKET OVERVIEW56 220.127.116.11IPTV: CONCLUSIONS60 2.3.3MUSIC64 18.104.22.168General analysis64 22.214.171.124Conclusions67 2.3.4MEDIA ONLINE: GENERAL CONCLUSIONS68 2.4SEARCHING69 2.4.1GENERAL ANALYSIS69 2.4.2CONCLUSIONS73 2.4.3GOOGLE AND YAHOO! COMPARISON74 2.5INFORMATION75 2.6SOCIAL NETWORKS76 2.6.1GENERAL ANALYSIS76 2.6.2CONCLUSIONS79 2.6.3GOOGLE AND YAHOO! COMPARISON81 2.7ADVERTISING83 2.7.1GENERAL ANALYSIS83 2.7.2CONCLUSIONS90 2.7.3GOOGLE AND YAHOO! COMPARISON91 2.8VOIP93 2.8.1GENERAL ANALYSIS93 126.96.36.199Nowadays market analysis93 188.8.131.52.1Fixed VoIP94 184.108.40.206.2Wireless VoIP: impact on MNOs96 220.127.116.11.3Market initiatives99 2.8.2MESSAGING AND VOIP CLIENTS: ONLINE OPERATORS103 18.104.22.168SKYPE104 22.214.171.124YAHOO! MESSENGER104 126.96.36.199MICROSOFT105 188.8.131.52GOOGLE TALK105 184.108.40.206VOIP-MESSAGING MOST POPULAR CLIENTS COMPARISON106 2.8.3CONCLUSIONS107 2.9GAMMING110 2.10E-COMMERCE111 2.11ONLINE PLAYERS GOING MOBILE114 2.11.1GOOGLE114 2.11.2YAHOO!116 2.11.3MICROSOFT AND APPLE117 2.11.4SKYPE118 2.11.5CONCLUSIONS119 2.12INTERNET SERVICES: COMPARATIONS AND CONCLUSIONS120 2.13INTERNET PLAYERS: GOOGLE AND YAHOO!: GLOBAL STRATEGY ANALYSIS126 2.13.1GOOGLE126 220.127.116.11Business model126 18.104.22.168Position in value chain: SWOT analysis128 22.214.171.124Strategy analysis129 2.13.2YAHOO132 126.96.36.199Business model132 188.8.131.52Position in value chain: SWOT analysis132 184.108.40.206Strategy analysis133 2.13.3GOOGLE AND YAHOO! FINAL COMPARISON136 3.MOBILE TELEPHONY138 3.1MOBILE SERVICES138 3.1.1COMMUNICATION139 220.127.116.11MESSAGING: SMS MMS IMS139 18.104.22.168.1SMS140 22.214.171.124.2MMS140 126.96.36.199.3MIM: MOBILE INSTANT MESSAGING141 188.8.131.52.4UNIFIED AND INTEGRATED MESSAGING142 184.108.40.206.5VIDEO MESSAGING142 220.127.116.11.6CONCLUSIONS143 18.104.22.168PUSH TO TALK143 22.214.171.124WIRELESS E-MAIL144 126.96.36.199MOBILE BLOGGING145 188.8.131.52WIRELESS VoIP145 184.108.40.206MOBILE VIDEO TELEPHONY147 3.1.2ENTERTAINMENT147 220.127.116.11MOBILE TV BROADCASTING147 18.104.22.168VIDEO STREAMING AND DOWNLOADING148 22.214.171.124MUSIC STREAMING AND DOWNLOADING148 126.96.36.199MOBILE GAMING149 3.1.3PERSONALIZATION150 188.8.131.52Ring tone downloads150 3.1.4INFORMATION AND CONTROL150 184.108.40.206Mobile search150 220.127.116.11Location based services151 3.1.5FINANCE AND COMMERCE151 18.104.22.168Mobile banking151 22.214.171.124Mobile payment152 3.2MARKET ANALYSIS153 3.3CONCLUSIONS153 4.TELECOMMUNICATION INDUSTRY DYNAMICS: POSITION IN VALUE CHAIN, STRATEGY ANALYSIS155 5.FIXED-MOBILE CONVERGENCE161 5.1CONVERGENCE SERVICES: GOING MOBILE162 5.2MARKET INITIATIVES TOWARDS CONVERGENCE163 6.RECOMMENDATION OF ACTIONS / STRATEGIC POSITIONING FOR MOBILE NETWORK OPERATORS164 6.1NETWORK IMPROVEMENT TOWARDS IMS 166 6.2DEVELOPMENT OF INTERNET-CONVERGING MOBILE PORTALS169 6.3CONTENT PROMOTION171 6.4 OPEN GARDEN STRATEGY172 6.5ASSUME AND EXPLOIT ROLE OF SMART PIPE 173 6.6PERSONALIZED SERVICES174 6.7NEW PRICING MODELS: SERVICES BUNDLES AND NEW REVENUE SOURCES175 6.8COLLABORATIONS IN ORDER TO COMPETE GLOBALLY AS A 4-PLAYER176 6.9PROMOTE NEW GENERATION HANDSTES177 6.10INNOVATION178 6.11CONCLUSIONS179 7.FINAL CONCLUSIONS181 8.LIST OF TECHNICAL TERMS183 9.APPENDIX185 9.1INTERNET BUSINESS MODELS185 9.2WORLDWIDE BB USERS191 9.3EMAIL: MAIN PLAYERS COMPARISON192 9.4VIDEO ONLINE WEBSITES: COMPARISON193 9.5GERMAN SOCIAL NETWORKS195 9.6GOOGLE VIDEO BRANDING196 9.7P2P INITIATIVES197 9.8IPTV: MARKET INITIATIVES198 9.9IPTV: KEY PLAYERS IN SPECIFIC SEGMENTS198 9.10EUROPEAN BROADBAND MARKET199 9.11ADVERTISING FORMATS200 9.12ONLINE ADVERTISEMENT: PAYMENT CONVENTIONS201 9.13GOOGLE AND YAHOO! ACQUISITION HISTORY202 10.REFERENCES203 Textprobe:Text Sample: Chapter 2.8.1, GENERAL ANALYSIS: Voice over Internet Protocol is the routing of voice conversation over any IP based networks, like internet. The voice is digitalized and transported over the same network as the data. VoIP phone service is often cheaper than traditional phone service, and is becoming more popular: corporations and domestic phone subscribers are migrating their voice services from the traditional telephony to VoIP, interested primarily in the long-term cost savings of running a single converged network instead of maintaining legacy voice equipment. And the offer of companies providing VoIP services grows with the demand. After reaching a leading position in consumers home telephony services, the next jump will be into the wireless service: from pure VoIP providers as Skype to pseudo telephone companies as Vonage, using 3G networks or WiFi hotspots (with lower costs), building large and aisled communities or focusing on connecting small communities together The possibilities are huge, and wireless VoIP is expected to have even a major impact on mobile telephony than is had on fixed. The main challenge for VoIP is the quality: because VoIP uses packets to transmit data like other services on the internet, it cannot provide the quality guarantees of traditional telephone lines. But the industry makes efforts on all fronts (service providers, Internet providers, and VoIP solution makers) to adapt quality-of-service techniques to VoIP services. Chapter 126.96.36.199, Nowadays market analysis: Skype was the first successful VoIP initiative: launched in 2003, nowadays counts with almost 8 million online users and more than 100 millions PCs use its software platform. But VoIP is being increasingly dominated by the cable companies, who present this way a challenging competence to the telcos as 3-play services providers, challenged only by eBay s Skype and a few independents. Newcomers with innovative ideas (like Jajah or Fring in mobile VoIP) did not reach yet a competitive number of subscribers, but are expected to do it in a medium term. The big online players (Microsoft, Yahoo!, Google) also took VoIP initiatives, using the opportunity that their huge online users base represent, with moderate success. Skype has still the biggest number of subscribers, although the cable companies (Cox, Time Warner, CableVision, Comcast) are catching it up, due to their bigger customers reach, to whom they offer VoIP inclusive in a bundle of other. Among the pure VoIP providers, only Vonage, suppers also the one million subscribers, besides Skype. But in general, for all the players, the number of subscribers tend to increase. At this moment, the telcos are the ones experimenting the bigger damage due to VoIP, because the customer tend to switch from their traditional phone service to a new VoIP one, causing increasing lost of customers and revenues. This picture reflects the global VoIP market: due to the bigger maturity of the fixed market, the mobile VoIP players don t have yet a significant number of subscribers, and therefore do no appear in this picture. In the next sections we will offer some particularities over VoIP fixed and mobile market, offering a global picture, the main players and initiatives and an particular analysis. Chapter 188.8.131.52.1, Fixed VoIP: Fixed VoIP is already a mature market. In Western Europe, Indirect, BB and Calling cards calls have a call pattern similar to the traditional PSTN telephony, with a majority of calls to national phone numbers. The biggest difference is observed on the international calls made for PC users, attracted by the lower prices. On the first figure we observe that the main source of traffic are the national calls, although the international calls represents the most used service of the PC based users, due of course to the lower prices. Calling to mobile numbers is equally popular for all kind of users, and totally represents an important source of revenues: On the other way, the incumbent telcos have been reluctant to offer VoIP packages to consumers because of the cannibalization threat. The most initiatives point to offer cheap VoIP plans for international calls, trying this way to prevent customers from switching moved for the better offer from the competency, but this way they will be cutting the revenues they become from their current users. The best solution could be to try to the consumers buy a higher volume call plan, a call flat-rate. The fact that only an average of a 20% of the current household users would be willing to subscribe such a plan108 could be compensated offering other services, such as Mobil TV, download services.... that enables VoIP) Devices using the cellular network for VoIP traffic: The VoIP data transmission occurs as a data transfer ... Mobile calls will increasingly be made seamlessly over WiFi-enabled hand-devices, taking advantage of new features ... Calling in: Fix Net Mobile Net Fix Net Mobile Net Fix Net Mobile Net Fix Net Mobile Net Fix Net Mobile Net GERMANY 3 15 15 28 3 14, 5..15 25 25 0.. 29 * 6 .
|Title||:||New Trends in Internet Market|
|Author||:||Jose Manuel Garcia Sanchez|
|Publisher||:||diplom.de - 2007-06-03|