No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether youare a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. Youall learn how to: ac Identify a strategic, finite, workable list of genuine prospects ac Draft a compelling, customer-focused asales storya ac Perfect the proactive telephone call to get face-to-face with more prospects ac Use email, voicemail, and social media to your advantage ac Overcomeaeven preventaevery buyeras anti-salesperson reflex ac Build rapport, because people buy from people they like and trust ac Prepare for and structure a winning sales call ac Stop presenting and start dialoguing with buyers ac Make time in your calendar for business development activities ac And much more Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts.
|Title||:||New Sales. Simplified.|
|Publisher||:||AMACOM Div American Mgmt Assn - 2012-09-04|