New-product forecasting

New-product forecasting

4.11 - 1251 ratings - Source

Additional input information about repeat rates, prices, costs, and so on, enable the new-product manager to use SPECS to ... Once the model is calibrated, using test-market data, the new-product manager can ask aquot;what ifaquot; types of questionsanbsp;...

Title:New-product forecasting
Author:Yoram Wind
Publisher: - 1981


You Must CONTINUE and create a free account to access unlimited downloads & streaming