The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the revolution in information and communication technologies and shows how a number of key companies have adapted their strategies to meet the demands of their increasingly informed and empowered consumers.A manufacturera#39;s image of a broader specialization in the supply of domestic appliances also contributes to perceived quality, ... For example, our data suggests that by paying special attention to the issues of looks, recommendations of magazines, after-sales service, guarantee and the nature of ... Examples of globally recognized names would be Miele, Electrolux, AEG, Whirlpool, GE, Siemens, Bosch.
|Title||:||New Economy - New Competition|
|Author||:||David Asch, Mr Brian Wolfe|
|Publisher||:||Palgrave Macmillan - 2001-01-25|