aWhile youare reading Neuro Web Design, youall probably find yourself thinking aI already knew thataba a lot. But when youare finished, youall discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.a a Steve Krug, author of Donat Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for peopleas actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs aneuro-marketinga concepts, which are at the intersection of psychology and user experience. Itas scientific, yet youall find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, youall be able to dramatically increase the effectiveness and conversion rates of your own Web site.By applying the concepts and examples in this book, youall be able to dramatically increase the effectiveness and conversion rates of your own Web site.
|Title||:||Neuro Web Design|
|Publisher||:||Peachpit Press - 2009-03-30|