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Composed of 100 bite-sized entries of 400 to 600 words each, Netymology weaves together stories, etymologies and analyses around digital culture's transformation, and creation, of words. Tom Chatfield presents a kaleidoscopic, thought-provoking tour through the buried roots of some of the digital age's most common terms: from the @ and Apple symbols, to HTML and Trojan horses, to the twisted histories of new forms of slang, memes, text messages and gaming terms. There's also discussion of the trends behind digital words, and of the ways language itself is being shaped by new forces - and revelations about how these forces are, in turn, reshaping us.The brand in question is Amazona#39;s electronic book reader, the Kindle a€“ a device that reachedits fifthgeneration in2012, and that now ... Most significantly whenit comes to literature, the word a#39;kindlea#39; featuresin a famous epigram from the French anbsp;...

Author:Tom Chatfield
Publisher:Hachette UK - 2013-03-28


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