What influenced the buyer to purchase ticketsa a ticket flyer, an advertisement in the alumni newsletter, a newspaper ad, a radio ad ... Your market survey may seek information about seating, parking, concessions and halftime and pre- game activities in addition to valuable information about how the team is perceived. ... The most recent market study at Virginia was done during the 1980 football season.
|Title||:||NCAA Public Relations Manual|
|Author||:||National Collegiate Athletic Association|